Lsm believes in Variety. The New Precious Gold Collection is designed keeping in kind the Pocket Friendly Designer Wear which has sophistication to the Core. If You want to make a satement without being Loud, You Shoulp Opt for Lsm. Lsm goes for least prints among all the Pakistani Fashion Brands. Lsm relies more on embroideries. Shades of Pastels. Quality Products. Precious Gold boasts of Beautiful Embroideries in Pastel. Formal wear.